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Company Profile


 

China Shenghai Food Holdings Company Limited is one of the well-known brand for seafood products in China, with its headquarters in Xiamen, Fujian Province, China. We are mainly engaged in the sales of dried seafood, algae, fungi, seafood snacks and frozen seafood products through our subsidiaries namely Xiamen Wofan Foodstuff Co., Ltd. ("Xiamen Wofan") and Fujian Wofan Food Co., Ltd. ("Fujian Wofan") to the major supermarket chains and convenience stores located in 9 provinces and 3 municipalities across China. 

In 2005, Xiamen Wofan was founded in the beautiful coastal city of Xiamen by a group of passionate sea people, skilled in traditional seafood processing, dedicated themselves to become "The Porters from the Ocean to Dining Tables”, focusing on the career of natural dried seafood products. In eleven years, a close business relationship with various well-known supermarket chain in China has been built on the quality of our dried seafood products and our uniquely integrated supply chain on seafood and our team of over 200 promotors which strengthen our reach to the end consumers.

With the enhancement on our supply chain and sales channels and our innovation on food processing techniques through cooperation with research institutes, accompanied by our talented people, we constructed our product portfolio with 203 types of products, categorized into dried seafood, algae and fungi, seafood snack and frozen seafood products. We have passed the ISO-22000 certification on food safety management system and obtained the QS food production permit. Our target consumers has expanded from ordinary families to young generations who possessed stronger purchasing power, which brings us a huge step of growth, both in terms of business and revenue.

We have approximately 13 hectares of seaweed and sea tangle cultivation base, together with the close cooperation with various fishing fleets, a stable raw material supply has been secured. Since our establishment, leveraged on our research capabilities integrated with research institutes and our stringent food safety management system, we developed from a traditional enterprise inherited with traditional crafts to an innovative enterprise which joint forces with research institutes on research and development; from a single product line of dried seafood products to and extended portfolio with seafood snack foods; from the research on seafood processing technologies to revolution of supreme quality of products, we never stopped strengthening ourselves in the marine food industry, and will dedicate ourselves to become a leading brand of excellence with our brand new marine product business with emphasis on the health of humans.



Our mission : To deliver healthy and green food products to customers through our traditional food processing techniques
Our vision : To become a leading brand of excellence in green food
Our core value : Dedicated efforts for Reliable food


  

    2016

  •     

    Yong Hui Superstores Co., Ltd. become our customer

    2015

  •     

    Our sales revenue exceeded RMB300 million
  •     

    Fujian Wofan was awarded “Xiamen Most Growth Small, Medium and Micro Enterprises in 2015-2016” (2015-2016年度厦門市最具成長性中小微企業) by Xiamen City Economic Development Bureau, Xiamen City Office of Small and Medium Enterprises
  •     

    We entered into a framework agreement with Jimei University to establish a joint development centre of developing seafood snack products

    2014

  •     

    Fujian Wofan was established
  •     

    We obtained the Quality Standards Certification for processed fungi and processed fish products

    2013

  •     

    Our sales revenue exceeded RMB100 million
  •     

    Xiamen Wofan was awarded “Integrity Unit 2012” (2012年度誠信單位) by Xiamen Huli District Consumer Protection committee
  •     

    Xiamen Wofan was awarded “the Growth Small and Medium Enterprise in Xiamen in 2013-2014” (2013-2014年度廈門市成長型中小企業) by Xiamen City Economic Development Bureau, Xiamen City Office of Small and Medium Enterprises

    2012

  •     

    Our number of sales representatives and promoters had increased to 127
  •     

    Xiamen Wofan was awarded “the Best Supplier of Fresh Food in 2012” (2012年度鮮食部最佳供應商) by Walmart China
  •     

    Xiamen Wofan was awarded “the Most Cost-effective Specialty Souvenir in Taiwan and Fujian in 2012” (2012年閩台特色伴手禮最具性價比獎) by Xiamen Municipal Bureau of Commerce, Xiamen Municipal Bureau of Tourism, Xiamen Municipal Bureau of Quality Supervision and Xiamen Daily

    2011

  •     

    We established long-term supply agreements with 30 fishermen suppliers and obtained the rights of sea area use for seaweed farming, which were then leased to 3 algae farmers for seaweed production. These 3 algae farmers serve as a stable supply of algae for our production
  •     

    We commenced our cooperation with fisherman suppliers
  •     

    Wumart Stores, Inc. became our customer
  •     

    We obtained the Quality Standards Certification for the category of dried seafood products for the first time

    2010

  •     

    Our sales revenue reached approximately RMB50 million
  •     

    Rainbow Department Store Co., Ltd became our customer
  •     

    Meiyijia Convenient Store Co., Ltd become our customer

    2009

  •     

    Renrenle became our supermarket customer

    2008

  •     

    CR Vanguard became our supermarket customer

    2007

  •     

    Our sales revenue exceeded RMB30 million

    2005

  •     

    Walmart became our supermarket customer
  •     

    Xiamen Wofan was established and dried seafood production initiated